Global Marketing is immensely complicated, but you can leverage information and technology to create individual moments of connection that build lasting impact for a brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumer’s motivations. Our panelists will engage the audience in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time relevance with a brand. Sponsored by Team Detroit.
March 7, 2014
Miles Parroco, head of recruiting at Eventbrite, will give attendees an overview of what it means to join the team at a startup from a recruiter's perspective. This includes valuable insights both on what an emerging company is looking for in their early hires, the important questions a job seeker should ask potential employers, and how to spot top talent.
The first 30 minutes will be a presentation and activity, the next 30 minutes will be a question and answer period, and in the remaining 90 minutes, Miles and members of his team will be available to work one-on-one with job seekers and recruiters, looking at resumes and answering more specific questions.
- People who are job searching in the startup world, or own a startup and are looking for ways to recruit talent, will get the most out of the experience.
- No prior knowledge is necessary.
What to Bring:
- Job seeker attendees should bring their resumes and something to take notes with.
- Attendees who are recruiting talent should bring a list of their open requisitions and something to take notes with.
An activity-based provocation about our addiction to the visual and how it is other senses, like touch, smell and hearing, that are key to designing the future of multimodal user experiences for wearable technologies and more.
People will learn the complexities of our senses, how they interact and how they work to deliver emotion and information.
Working in teams, people will communicate thru touch, learn about ideas of sensory substitution and augmentation, discuss the importance of metaphor and gesture and prototype the potential of future products or services using all our senses.
Split into four sessions, the workshop uses play to build knowledge and creates new personal experiences for product designers, UX specialists and artists.
1) Introduction to Multimodal UX - how senses interact and ideas of accessibility. Practical exercise on communicating through touch.
2) Metaphor and meaning - understanding personal, social and cross-cultural meaning of symbols and gestures. Practical exercise in gestural communication.
3) Sensory Substitution - learning about the current state of technologies and their utility in general user experience. Practical exercise in using sensory substitution app.
4) Sensory Augmentation - the possibilities of enhanced information and senses through innovative products and services. Practical session on imagining future devices and services.
Bringing together research in neuroplasticity, accessibility and sensory processing with new ideas of culture and perception, the workshop is about discovering more about ourselves so we can create more for others.
What to Bring:
- No special requirements but iPhones and headphones are useful for one session as we will use an iOS sensory substitution app.
In this workshop, presented by Twitter's Gazebo team, participants will learn:
- Why Twitter chose Drupal and how they use it
- Apache Thrift and the advantages of using it
- How to use Thrift to connect Drupal to a remote service
By the end of this workshop, participants will have created a Drupal app that uses Thrift to connect to remote service.
Twitter relies on its websites to help it reach every person on the planet. At this scale, Twitter needs a standard way to build, maintain, and operate these websites. The “Gazebo” was introduced as a shared platform and now powers about.twitter.com, engineering.twitter.com, business.twitter.com, and more.
A publishing tool and CMS for non-engineers, this Drupal-based platform allows Twitter to scale consistently across all its sites, leverage existing internal services, and maintain the required level of security.
The Apache Thrift software framework, for scalable cross-language services development, combines a software stack with a code generation engine to build services that work efficiently and seamlessly between various languages. It is used at Twitter to provide interfaces for internal services to allow teams to easily connect and exchange data within our existing platform.
Thrift can seem difficult to setup and implement when compared to alternatives like REST, but there are a number of advantages. Because Thrift generates both client and server interfaces, the result is more consistency and safety with regard to data types and exception handling. In addition to HTTP, Thrift supports other protocols allowing services with large volumes of data to be routed more appropriately.
Participants will create new Drupal modules using the Form API and thrift module to capture form values and send those values to a remote service. These new modules will be used to illustrate transmitting data via Thrift and storing values in a remote key/value store instead of MySQL.
We will discuss how using a key/value store is more efficient and scalable than a standard relational database. Furthermore, we will show the flexibility that Thrift’s abstraction provides and how it applies to other systems including: user authentication, file systems, email services, etc. Time permitting, we will create an additional module that implements sending messages through Thrift when the form is submitted.
- Proficiency in PHP and Drupal development
- Solid understanding of full LAMP stack
What to Bring:
- A standard Drupal 7 installation (https://drupal.org/download) configured on top of a LAMP (or WAMP) environment
- Drush (https://github.com/drush-ops/drush) set up and configured to be in the user's path
For example, you should be able to:
$ cd sites/default $ drush dl token
Formerly a go-to for an easy laugh when in a room full of front end developers, Internet Explorer in its current form is a powerful browser with standards in mind. Not only that, Microsoft gives developers the ability to use IE's engine to develop native applications for Windows 8+. Whether developing for the browser or as a native app, developers can take their favorite tools and practices (responsive design, progressive enhancement) to build great experiences that support keyboard, mouse, touch, and stylus in all the forms Windows 8 devices take.
We will focus on how we can apply what we've learned from developing for different screen sizes and input types to this still young world of Windows 8.
The workshop will begin with a brief introduction to native Windows 8.1 app development (and the associated libraries and toolsets that Microsoft provides). We will then jump into how to apply basic responsive web design principles to our native app development. This will include supporting 8-inch tablets to huge TV screens with various input methods. It also includes how to best support side by side apps with Windows 8's snap mode.
- How IE 10+ is different than previous versions of IE and how it forms the basis for native apps
- How to support different screen widths, heights, and orientations, as well as Window's snap mode
- How to always support different inputs (keyboard, touch, mouse, stylus)
- Recreate gestures and interactions specific to Windows 8 (such as Semantic Zoom)
- Understand CSS Multicolumn layout
- Basic understanding of HTML/CSS/JS
- Basic understanding of Responsive Web Design
What to Bring:
- We will be working through code, and the sample code will be provided.
- If you want to work along with the examples (not required) you will need a machine with Windows 8.1 and Visual Studio 2013 (Express version is available free on Microsoft's website).
Can super short-format video build community and save the day?
Vine, Instagram Video, MixBit, Twitvid, Cinemagram. You may have seen them. Apps that let you create micro-format video and share it with your networks. They’re a huge hit with social media users, but can they be used for more than hijinks and goofiness? Join us for a hands-on workshop where we’ll explain this brand-new communication tool and how it can be used to bring about real positive impact.
After a discussion of the latest short-format video technology, and some of the best uses we’ve seen so far, we’ll get down to business. Using the amazing savvy that comes with a room full of SXSW attendees, we’ll set out to move the needle on a cause's mission through micro-format video.
You will be a case-study for creating real, positive change through film. Bring your thinking caps, creative juices and collaborative spirit to find out how teeny tiny video can have a great big impact.
Key takeaways include:
Learn when and for what purpose micro-format video can and should be used.
Understand what works in production of super-short videos including best practices and what to avoid.
Get practical tips on how to distribute this type of video in a way that get's seen.
- No prerequisite knowledge is required for this workshop though you may want to familiarize yourself with Vine, Instagram or MixBit prior to attending.
What to Bring:
- A web-enabled smart phone with Vine, Instagram or MixBit loaded.
- A desire to do some good.
When it comes to thinking about data, most software designers are stuck in a rigid, 2-dimensional mindset: "rows and columns." A shame, because breaking free from this "tyranny of the table" can bring our software to new heights: intuitive user experiences, fast development iterations, and cohesive apps.
In this workshop, we'll cover a few concepts that bring data design out of the 1970s, like: sparse representation, emergent schema, ultra-structure, prototype-driven design, graph theory, traversing the time dimension, and more. We'll run the gamut of philosophical approaches to understanding what is important in your mental (and software) model, and how to transcend your two-dimensional picture of data, and trade it in for an N-dimensional one.
Working hands-on with a simple "mock company" and its new killer app, you'll learn:
- The basic concepts of data design: entities, relationships, attributes, and types (along with a few better ways to notate them)
- How to experiment with creating these data structures in a couple existing cloud-based frameworks (e.g. google apps engine, force.com, heroku, etc.).
- How emergent techniques like schema-on-read and ultra-structure can simplify modeling (or, sometimes, complicate it)
- How statistical techniques from the data mining world can loosen our insistence on rigid models
- Why the time dimension is important (in data as well as schema)
- Prior familiarity with databases and SQL will enrich your experience of this workshop, but is not required; all the hands-on work will be done step-by-step and can be followed even if it's your first time seeing anything data-related.
What to Bring:
- Bring a laptop with (a) a modern web browser (Chrome is probably your best bet, as we'll be working with some Google apps), and (b) a unix-style command line (so, either a Mac, a Unix/Linux box, or Windows with Cygwin).
The data stockpile is on. Mobile is entering a new era of intelligence in which data is free to capture, for those who know how to do it. This panel will detail how behavioral intelligence and its associated technologies are changing how mobile marketers are thinking about personalization. Through the implementation of passive content progression, or the passive collection and analysis of behavioral data, marketers can begin to connect the dots of an individual's behavior and create more effective targeting strategies.
Sponsored by Team Detroit.
In a world of hyper-connection and fragmented communication consumption, it can be highly effective to leverage a global brand language to reinforce a consistent brand dialogue and personal connection with your consumer. This panel will look at the power of Design principles and leveraging Design thinking to build brand relationships and messaging effectiveness.
How can you use color to align and influence? How does hierarchy of messaging play a role across varying media? Is the complication of our world driving the trend toward visual simplification?
Sponsored by Team Detroit.
You pride yourself on making great websites. But are they really? Odds are that every day someone can’t use your site because of physical limitations. Maybe he can’t hear the informative tutorial that brought him to your site in the first place. She may not be able to fill out forms that she needs to because they’re not screen reader-friendly. Because he has a visual deficit, he can't read your well-written content—there’s no distinguishing your subtle light grey text from your charcoal background. Or maybe she can’t navigate your menus because using a mouse is not an option. How great is your site for her?
Let us guess why you aren’t building sites these people can use:
• You don’t know how and don’t think you have the time to learn. • People with disabilities don't need to use your site. • Your client doesn’t want to pay for you to fix it and your PM says you don't have time for it. • The site's design will suffer under the constraints of accessibility standards. • You can't use any client-side scripting or multimedia if the site is going to be accessible.
But you've been misled. Making your site usable for everyone is one of the simplest—and most important—things you can do. So take pride in your craft and make sure everyone can appreciate what you put out there!
In this workshop, which is specially tailored for developers, designers, and project managers just getting started with accessibility, we’ll look at, with some levity, the barriers your disabled users encounter, the roadblocks you face to be inclusive, and simple ways to address them.
Don’t worry if you don’t know the difference between 508 or WCAG. We’ll demonstrate how even the best sites aren’t meeting these standards and walk you through the fixes. We’ll show you how inaccessibility affects people in real life, help you figure out how to get buy-in from your other stakeholders, and give you the tools to make accessibility happen on your site.
- Knowledge of HTML and CSS will help you but anyone involved in development life cycles will benefit.
What to Bring:
- Bring something to take notes with and leave behind everything you think you know.
It’s a fact: we live in a world of data. The ability to analyze, digest, and apply it has never been more critical. During this session, you will learn the essentials of Data Science. This workshop will look at the different facets of sourcing, scrubbing, analyzing and visualizing data to derive solid conclusions to make decisions that will impact your business. Working with data educators and real data examples you will see how to unlock the data within your organization.
What to Bring:
- A laptop (Windows, Mac or Linux) with an up-to-date version of the Chrome web browser.
How much time do you spend on LinkedIn building your professional network?
5 hours a week? 10? 20?
There's no right answer here. The more time you spend on LinkedIn, the more you can harvest its immense potential.
But running a business is about more than networking.
So how can time-strapped, over-committed and under-funded entrepreneurs get the most value from LinkedIn while spending the least amount of time?
In this two and a half hour long workshop, I will share the LinkedIn outsourcing and automation recipe that has expanded Gluu's CEO's network by more than 1,000 targeted connections in under 7 months, and has led to an explosion of interest, serendipity and new leads for the company.
Attendees will learn how to use low value labor for high value networking, and the best way to approach individuals of interest to maximize the likelihood of realizing your desired outcome.
Forget overpriced industry conferences and under productive sales staffs. Use this strategy and watch the targeted leads funnel right into your calendar.
LinkedIn truly is the great equalizer for B2B startups.
Automate and flourish, my friends.
- Audience should have a basic knowledge of LinkedIn.
What to Bring:
- Participants should bring a computer or tablet for taking notes.
- You should be comfortable with writing HTML and CSS including familiarity with Media Queries.
What to Bring:
- Bring your favorite source code editor and a machine to run it.
A hands-on session to guide creative image makers in making their photographs more effective for the Social Media environment.
There will be a 45 min session focused on the 'new basics’ in social media imagery; composition, lighting, framing, and color as it applies to formal and casual portraits, selfies, brand identity, groups, interiors, landscapes, & action shots. Images from the most famous of photographers to the most inexperienced teen selfie taker will be used to illustrate the lessons.
This will be followed by 30 minutes of creating images. We will work in and around the venue, creating portraits of individuals and groups, using the limitations of camera phone to our expressive advantage, finding available light no matter where we are, and composing a scene for maximum visual impact.
A second 45 min. session will follow to discuss the just completed images of some of the participants; what went right, how we can improve on the image, and how we can apply them to specific projects we need images for.
We will then discuss more advanced photography techniques available within various apps, online photography sites & their pros and cons, and opportunities for even amateur photographers to gain attention and business.
A final shooting & posting session will complete the workshop.
Key takeaways from the Workshop will be:
• Understanding how people see imagery in the Social Media age.
• How to create a great portrait using available light, no matter where you are and no matter what type of camera you have.
• How to take photographs of strangers!
• Where to share and publicize your images for maximum benefit to your social media goals.
- The participants need to be familiar with camera phones or better (DSLR, Point and Shoot). They need to know how to store and upload images.
What to Bring:
- The participant will need at least a camera phone. We will focus on camera phones as well as DSLRs and point and shoots.
- Having a laptop or tablet to display your images to others in your group will be helpful, but not necessary.
The internet of things growing by leaps and bounds. But moving ahead of the pack of "things" is the car. Along with integrated apps, vehicle data and the data cloud, this panel will discuss the direction of the digital automotive industry along with rise of the connected car. Joining us are representatives from Ford Motor Company's Product Development division to discuss how Ford is going further with integrated in-vehicle technology along with embracing the community of developers that are chomping at the bit to jump in. Sponsored by Team Detroit.
This panel will highlight the parallels between the evolution of Television and the Internet, and will explore the possibilities the Digital world will provide to Brands as they try to become the networks of the future.
From the earliest days of broadcast television networks struggled with how to build a full suite of programming. This evolution to becoming true “networks” led to the art storytelling being introduced to the family living room from the world outside. While this format matured and fragmented to serve wider audiences, it has largely remained a one-sided conversation.
While Digital Media and the Internet offer the first truly global, interactive storytelling medium, chaos can still overwhelm the message. Resolving these conflicts is the responsibility of Creative Storytellers, using the best tools available to evolve the medium and turn the conversation into a two-way communication. In this new era, better storytelling will lead to better companies.
Sponsored by Team Detroit.